With close to 30 years managing complex multinational organizations across four continents, including 13 years deep in Asia, Martin Schoder brings invaluable leadership lessons on cross-cultural management. As SVP Procurement and CFO, he has led his teams through digitalization, major supply chain restructuring, and sustainability transformations while fostering global, diverse talent. His unique blend of strategic vision, operational expertise, and cultural fluency offers a masterclass in navigating multinational decision-making dynamics.
Achieving Balance: Respecting Process and Driving Results
Martin highlights the art within these challenges: blending respect for the Japanese consensus process with a European demand for speed. “I learned to build trust by involving all stakeholders early while setting clear deadlines and investing in time for communication, truly understanding each other—helping move consensus forward on a fixed timetable.”
His leadership involved explaining the economic rationale behind tough decisions, such as factory restructuring and headcount optimization, to emotionally invested colleagues. “Transparency and empathy turned skepticism into support,” he recalls.
Bridging Communication Gaps
A frequent source of friction Martin describes are misunderstandings caused by communication bottlenecks. German subsidiaries push for rapid change; headquarters in Japan expects cautious deliberation.
He reflects on one breakthrough when direct dialogue between his German team and Japanese top executives replaced intermediaries. This reset expectations and realigned production schedules to true customer needs—a move that significantly reduced friction and improved market responsiveness.
Fostering Cultural Intelligence and Inclusive Teams
Martin’s leadership philosophy embraces culture as a business asset. He believes global teams must go beyond simple multilingualism to understand the unspoken norms, expectation frameworks, and negotiation styles of colleagues from different cultural backgrounds.
“You must learn to ‘read the air’—gauging sentiment, pacing decisions, and recognizing non-verbal cues,” he says, and “like everywhere in the world, you must be open for diversity and willing to take a different, the other, perspective”. This cultural fluency lets teams work seamlessly and resolve conflicts before they escalate.
Practical Recommendations for Global Leaders
Invest in communication and relationship building.
Respect but pragmatically manage consensus-building timelines.
Clearly define decisions and accountability to prevent paralysis.
Foster open dialogue that explains the ‘why’ behind changes.
Invest in training leaders in cultural intelligence—not as an optional skill, but essential for multinational success.
Investing in Employees: Language, Culture, and Loyalty
Perhaps most importantly, Martin urges Japanese companies to invest in employee education and training of EU employees, like they commonly do in Japan, in order to “get to know each other well” and then to fully harness cross-cultural potential of working together in return.
“Learning Japanese, at least to the degree for casual communication, is far more than language acquisition. It unlocks business etiquette, subtle communication norms, and builds trust that cannot be achieved through translators alone”.
He champions programs that provide European employees with extended internships or training periods in Japan. “Spending a few months at headquarters or production sites allows employees to immerse themselves culturally, understand decision-making, built relationships and experience the values that drive Japanese business.”
This immersion builds not only competence but profound loyalty and dedication. “Employees who go through language and cultural training often feel personally connected to the company. This loyalty enhances retention and motivation, creating a talent pipeline equipped to bridge continents and cultures.”
Such investments showcase the company’s commitment to talent development and position Japanese firms as attractive employers in Europe’s competitive labor market.
Practical Takeaways for Japanese Companies in Europe
Empower local or hybrid leaders who understand both Japanese culture and European business realities.
Encourage direct, transparent communication of relevant, decision making hierarchy levels, between subsidiaries and headquarters to avoid costly misunderstandings and delays.
Balance Japanese consensus-building with European demands for speed by setting clear milestones and deadlines.
Invest strategically in extended cultural immersion programs, such as internships in Japan, mentor programs and language training, to foster loyalty and deeper cross-cultural understanding.
Conclusion: Toward a New Era of Cross-Cultural Leadership and Growth
Mr. Martin Schoder’s journey offers a compelling blueprint for Japanese companies aiming to thrive in Europe. By embracing hybrid leadership, investing in comprehensive language and cultural training, and combining operational rigor with cultural empathy, Japanese firms can break historic barriers and fully harness Europe’s market potential. Especially now, in the current world with its geopolitical tensions – shared values, such as respect and harmony, the love for technology, innovation and sustainability are a strong basis and driver for an even stronger collaboration, between Europe and Japan.
This approach unlocks growth that is not only profitable but sustainable—and leadership that is both respectful and decisive. For global businesses navigating the intertwined worlds of East and West, Martin’s insights illuminate the path forward to lasting success.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
If you have any questions about recruitment in Germany, Europe and job searching in Germany, Europe, please do not hesitate to contact us. We would be happy to schedule a free consultation call to explain how we can help you!
With close to 30 years management experience in complex multinational organizations across four continents, including 13 years deep in Asia, Martin Schoder brings invaluable leadership lessons on cross-cultural management. As SVP Procurement and CFO, he has led his teams through digitalization, major supply chain, organization and process restructurings, and sustainability transformations while fostering global, diverse talent. His unique blend of strategic vision, operational expertise, and cultural fluency offers a masterclass in navigating multinational decision-making dynamics.
The Reality for Japanese Companies in Europe: Leadership and Strategic Challenges
Over decades, Martin Schoder built a career deeply interwined also with Japanese companies operating worldwide. He observed early on that many Japanese firms extending to Europe faced a common dilemma: their leadership models, optimized for consensus and harmony at home, often struggle to keep pace with West European regulatory complexities, customer expectations, and the rapid innovation cycles demanded in markets like Germany.
Martin’s personal career journey—from his first posting in rural Japan in Yamaguchi to senior strategic roles across Asia and Europe—shaped his understanding of this leadership paradox. Japanese companies typically send expat managers with strong technical knowledge but limited local decision authority. “These managers must constantly report to Japan and rarely have real power to immediately solve problems or seize opportunities,” Martin recounts. This micro-management, combined with gaps in local cultural and regulatory knowledge, constrains business growth.
“In Japan, decisions take time because of the elaborate consensus process,” Martin explains. “But in Europe, customers expect fast responses. The time mismatch leads to frustration, misunderstandings, and lost opportunities.”
The Importance of Hybrid Leaders Who Bridge Cultures
Martin advocates for recruiting or developing hybrid leaders who embody both Japanese and European business cultures. “I see my role as the bridge,” he says, drawing from his 13 years in Asia and experience navigating European markets. Such leaders understand Japanese internal communication, hierarchy, and risk aversion—and can translate those nuances for European colleagues and customers, clarifying priorities, accelerating decisions and foster cross-cultural collaboration.
He notes diverse functions where this bridge is crucial—from managing directors overseeing production and local operations, to senior procurement and supply chain executives balancing local sourcing, quality, cost, and compliance.
Real-World Examples: When Communication Breaks Down
One revealing episode Martin shares describes the challenge when local German teams could not get Japanese headquarters to understand urgent product modifications needed by European customers. “We struggled for a long time with intermediaries who diluted or distorted requests,” he recalls. “Eventually, I contacted the Japanese head office directly. This approach shocked some, but it forced us to realign priorities at the top, ensuring production and supply matched market needs.”
This anecdote illustrates the characteristic “gap” many Japanese subsidiaries face: excellent engineering and product quality but slow market responsiveness. Martin believes real growth demands both deep technical excellence and leaders empowered with local knowledge and authority.
Balancing Restructuring with Cultural Sensitivity
Another key challenge Martin tackled was restructuring a Japanese factory in Japan during difficult market conditions. He explains that such change required delicacy, aligning different business cultures and achieving global collaboration. “We did have to restructure and shut down unprofitable activities, but according consequent headcount adjustments are difficult in Japan, especially for non-Japanese ventures,” he says. “Instead, we enforced ‘soft restructuring’, such as not replacing retirees and not hiring newcomers and developing new global business opportunities with existing assets, and so rising productivity and profitability over time.” Martin’s leadership ensured the site remained profitable through this painful transition, exemplifying how operational discipline and cultural respect can coexist.
Developing and Retaining Talent for Japanese Subsidiaries
Martin notes rising interest among European professionals and talents, especially younger generations, in Japan and working for Japanese firms—drawn by brand prestige and the appeal of Japan’s culture. However, companies must improve employer branding, clarify career paths, and embrace more open, inclusive communication styles to attract and retain top talent. Martin’s experience leading global, diverse teams equips him to foster this environment, blending Japanese lifelong commitment culture with European flexibility and innovation.
Hybrid Leadership as the Bridge
Based on his extensive experience living and working in Japan, China, and Europe, Martin stresses the necessity for hybrid leaders who combine fluency in Japanese business culture with expertise in European markets.
“I have spent years understanding both the detailed decision-making and commercial business culture in Japan and the regulatory, customer, and marketplace realities in Europe,” he says. These leaders translate headquarters’ strategic priorities into actionable local plans, bridging cultural and operational gaps.
Martin also offers practical advice for Japanese companies aiming to build effective local management teams in Germany and across Europe: engage specialized recruiters or executive search consultants who deeply understand both Japanese business culture and the European recruitment landscape.
“HR teams within the company often face challenges in hiring management because of internal politics, existing relationship dynamics, or a limited perspective,” Martin explains. “Using professional external recruiters in unknown territories brings an impartial, third-party perspective that is critical for identifying and attracting the right talent.”
He emphasizes the value of choosing recruiters with expertise in both cultures and local hiring trends to help Japanese companies find candidates who will not only fit operational needs but also thrive in bridging two distinct business worlds.
“Successful localization of leadership requires sourcing candidates who can interpret Japanese management styles and effectively lead European teams, respecting local regulations and market demands. This is a subtle skill set best understood by recruiters familiar with the intricacies of both cultures.”
Such partnerships with specialized executive search firms empower Japanese companies to accelerate the building of hybrid leadership teams, improving decision-making agility and local market integration essential for sustainable success.
Conclusion: Shaping a New Model for Japan-Europe Business Success
Japanese companies coming to Europe must invest in leadership that can bridge cultural, operational, and strategic divides. Mr. Martin Schoder’s multifaceted career embodies this new paradigm: blending empathy, experience, and pragmatic leadership to unlock growth and sustainable success for Japanese firms in fast-evolving European markets.
A key element of this transformation is the strategic use of specialized recruiters or executive search consultants who possess deep knowledge of both Japanese business culture and the European local hiring landscape. By engaging such experts, companies gain an impartial, third-party perspective crucial for identifying and attracting the right talent to localize management teams effectively. This approach mitigates internal biases and politics that can impede hiring, ensuring leadership teams are truly capable of bridging cultures and driving performance.
Through empowered, localized leaders recruited with cultural insight and market acumen, Japanese subsidiaries can transcend historical barriers and thrive as dynamic, resilient, and profitable hubs within global value chains.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
If you have any questions about recruitment in Germany, Europe and job searching in Germany, Europe, please do not hesitate to contact us. We would be happy to schedule a free consultation call to explain how we can help you!
Over the years of supporting Japanese companies expanding into Europe—especially Germany—I’ve noticed a recurring challenge: many Japanese clients often confuse 人材紹介 (recruitment/placement) with 人材派遣 (temporary staffing). While both involve external support in hiring, they differ significantly in terms of employment structure, legal implications, and long-term impact on organizational development.
This confusion can lead to mismatched expectations, compliance risks, and missed opportunities to build strong local teams. In this article, I’ll break down the key differences between five major recruitment models used in Germany and how Japanese companies can strategically leverage them to succeed in the European talent market.
1. Recruitment (Placement Services)
Overview: A recruitment agency matches candidates with companies for direct employment. In Germany, this is known as Personalvermittlung.
Best Use Case: Hiring mid-level professionals such as engineers, sales staff, or administrative roles.
Pros:
Efficient hiring process
Access to hidden talent pools
Pay-per-success model (fees only upon hiring)
Cons:
High placement fees (typically 25–35% of annual salary)
Risk of cultural or role mismatch
2. Temporary Staffing
Overview: The staffing agency employs the worker and dispatches them to the client company. Known as Zeitarbeit in Germany, this model is tightly regulated.
Best Use Case: Short-term projects, seasonal demand, or interim roles.
Pros:
Quick access to skilled labor
Administrative burden handled by the agency
Cons:
Limited long-term commitment
Legal restrictions (e.g., max 18-month placement)
3. Executive Search
Overview: Specialized recruitment for senior leadership or niche expert roles. Often involves retained search firms (Direktsuche).
Best Use Case: Hiring Managing Directors, Heads of Department, or strategic roles in local subsidiaries.
Pros:
High-quality candidates
Confidential search process
Cons:
High cost (retainer + success fee)
Longer time to hire
4. Headhunting
Overview: Direct approach to specific individuals, often already employed. Overlaps with executive search but more targeted.
Best Use Case: Attracting top talent from competitors or industry leaders.
A hybrid approach—combining executive search for leadership, recruitment for mid-level roles, and RPO for scalability—often yields the best results.
💡 Boost Talent Acquisition & Retention with YS Global Search’s Executive Search Service and Ikigai Coaching
Beyond hiring, employee retention and cultural integration are key challenges for Japanese firms abroad. Through Ikigai Coaching, we help bridge cultural gaps, align values, and foster long-term engagement among local talent.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
If you have any questions about career coaching, please do not hesitate to contact us. We would be happy to schedule a free consultation call to explain how we can help you!
Recently, I made one of the biggest decisions of my life.
Now in my 40s and a mother, I’ve found that major life choices are no longer something I can make alone. The weight of responsibility has grown, and with it, the depth of my contemplation. This time, I wrestled with my thoughts more than ever before.
Through the process of committing to this next step in life, I’ve come to realize something fundamental: the mindset required to make life’s big decisions is not just about choosing the “right” path. It’s about facing yourself honestly, choosing a path you can truly accept, and then dedicating yourself to making that choice the right one.
When Making Life’s Big Decisions
✅ Struggle Until You’re Truly Satisfied With Your Choice
When faced with a major decision, it’s tempting to rush toward an answer. But I’ve learned that it’s essential to pause and deeply reflect on your feelings and values. Listen to others, seek advice, but ultimately, the decision must be one you can stand behind with conviction. That’s what leads to a life without regrets.
✅ Commit to Making Your Choice the “Right” One
Even after making a decision, doubt can creep in. “Was this really the right path?” But the truth is, no one else can validate your choice for you. It’s your own effort, your resilience, and your ability to turn challenges into lessons that will prove your decision was right. Success isn’t just about outcomes—it’s about the journey and the growth it brings.
✅ Real Empathy Comes Only Through Personal Experience
We can imagine someone’s pain or struggle, and we can feel sympathy. But true empathy—deep, heartfelt understanding—only comes from living through similar experiences ourselves. Every failure and success becomes a lesson, not just for us but for those around us. Through these experiences, we gain depth as human beings.
🌟 Closing Thoughts
Your Courage Is Your Compass
When life presents you with a crossroads, don’t fear the uncertainty. Embrace it. Ask yourself the hard questions, listen to your inner voice, and trust that your journey—no matter how winding—will shape you into someone stronger, wiser, and more fulfilled.
You don’t need to have all the answers right away. What matters most is the courage to take that first step, the commitment to grow through every experience, and the belief that you can turn any path into your own version of success.
Your life is your story. Make every decision a chapter worth reading.
✨ Ready to Discover Your Ikigai?
If you’re standing at a crossroads and seeking clarity, purpose, or direction, I invite you to explore Ikigai Coaching with me. Together, we’ll uncover what truly drives you, align your values with your goals, and help you move forward with confidence and intention.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
If you have any questions about career coaching, please do not hesitate to contact us. We would be happy to schedule a free consultation call to explain how we can help you!
After reading my article, “Hiring Opportunity for Japanese Companies in Germany,” an experienced expatriate professional from Europe—referred to here as Interviewee A—offered to share his personal story. He has more than 20 years of experience as a sales and business development manager in the European automotive sector, most of which was with Japanese and Western multinational companies. Interviewee A offers a unique perspective on organizational culture, barriers, and opportunities for local and foreign professionals in Japanese firms.
The Automotive Industry: Change, Challenge, and Uncertainty
Interviewee A has witnessed, firsthand, the turbulence of the European automotive sector. “It’s complicated,” he says—pointing to layoffs, downsizing, and how even top managers no longer have clear answers about the market’s direction. Professionals with long, solid experience in the sector are finding it especially hard to land new roles as hiring freezes and reorganizations become the norm. He notes that his own job search after many years with a Japanese company spanned years and included many failed interviews before landing something suitable.
Cultural and Structural Barriers
One of the strongest themes in our dialogue was the added challenge for non-Germans in advancing their careers. Interviewee A described how, despite his fluency in German, companies often preferred local people. He also highlighted how management and sales roles in the automotive sector typically go to those with engineering backgrounds—which isn’t his specialty.
Within Japanese companies, further barriers appear. There are structures and preferences that shape career paths and limit opportunities for non-locals, regardless of experience or performance.
Japanese vs. Western Companies: What’s Different?
The conversation underscored a sharp contrast between Japanese business culture and that of Western firms. Interviewee A observed that in many Japanese multinationals, key decisions are routed through headquarters and lead roles are often assigned to expatriates—even at the cost of losing highly skilled local staff. Sometimes, budgeting constraints rooted in a weak Yen make it difficult to offer market-competitive salaries for experienced local managers, pushing them to seek better opportunities elsewhere.
Integration, Retention, and Missed Opportunities
A particularly telling aspect of his experience was the company’s lack of initiatives to support integration. The company does not offer the chance to learn Japanese, even after many years of service. Such small actions can make a huge difference in helping employees feel included, valued, and invested in the company’s future.
He also noted the wasted potential when experienced local staff aren’t encouraged to serve as mentors, especially for new expatriates. A more collaborative knowledge exchange could benefit both sides and better leverage the diverse strengths within the organization.
Change Requires Consistency—And Leadership
Open-minded leaders who recognize these issues are rare, and their short tenures often don’t allow meaningful changes to take root or remove longstanding roadblocks for the long-term.
Diversity, Gender, and the Value of Listening
Interviewee A encouraged me to talk with female managers at Japanese companies in Germany, noting that their perspectives—especially as non-Europeans—would further illuminate the challenges of breaking through entrenched, male-dominated structures. He sees this as an area where Japanese companies can learn much from European counterparts, and where small changes to empower women can echo very positively throughout the business.
Conclusion :Final Thoughts
Our exchange reinforced how important it is for Japanese companies in Germany to:
Recognize and invest in local and diverse talent
Offer meaningful integration opportunities (such as language courses)
Use experienced staff as mentors
Ensure that positive changes go beyond individual leaders and are built into the company’s culture
Small steps toward greater inclusion can have a lasting impact. As generations change and expectations shift, these efforts are not just moral imperatives—they’re strategic necessities for any company hoping to thrive in Germany’s highly competitive market.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
If you have any questions about career coaching, please do not hesitate to contact us. We would be happy to schedule a free consultation call to explain how we can help you!
In today’s fast-paced, hyper-connected world, many people feel overwhelmed, disconnected, or uncertain about their direction in life. Amid this chaos, ancient Japanese philosophies offer a gentle yet powerful compass. Two such concepts—Ikigai and Ichigo Ichie—invite us to live with purpose and presence, to find joy in the everyday, and to help others do the same.
Whether you’re a coach, entrepreneur, or someone seeking clarity, these philosophies can transform how you live, work, and connect. This blog explores the depth of Ikigai as a framework for fulfillment and Ichigo Ichie as a mindset for mindfulness, showing how they intertwine to create a life of meaning.
What Is Ikigai?
Ikigai (生き甲斐) means “a reason for being.” It’s the quiet force that motivates you to wake up each morning with a sense of direction and joy. Ikigai is found at the intersection of four essential elements:
Element
Description
❤️ What you love
Activities that bring joy and fulfillment
💪 What you’re good at
Skills and talents you naturally excel in
🌍 What the world needs
Ways you can contribute meaningfully to others
💰 What you can be paid for
Services or work that sustain you financially
When these four areas overlap, you discover your Ikigai—a life path that is both personally satisfying and socially impactful.
Cultural Depth: Ikigai in Japanese Life
Ikigai is not just a career tool—it’s a way of life. In Japan, it’s practiced quietly and consistently, often through small, meaningful actions. It’s deeply connected to three cultural values:
Wa (和) – Harmony: Living in balance with others and your environment.
Zanshin (残心) – Mindfulness: Being fully present and attentive in each moment.
Shūdan Ishiki (集団意識) – Community Consciousness: Prioritizing collective well-being over individual gain.
Ichigo Ichie (一期一会): The Power of the Present Moment
Ichigo Ichie translates to “one time, one meeting.” It’s a reminder that every moment is unique and unrepeatable. Originating from the Japanese tea ceremony, this philosophy encourages us to treat each encounter—whether with a person, a task, or a thought—as a once-in-a-lifetime experience.
In the context of Ikigai, Ichigo Ichie deepens our appreciation for the present. It teaches us that:
Every coaching session is sacred.
Every conversation is an opportunity.
Every decision is a chance to align with purpose.
By embracing Ichigo Ichie, we learn to slow down, listen deeply, and act with intention—qualities that enrich both our personal lives and our professional impact.
Examples of Ikigai in Daily Life
Ikigai doesn’t require fame or fortune. It often shows up in quiet, consistent actions that bring joy and meaning:
🎨 The artist who paints to express emotion and hosts community workshops.
🧑🍳 The chef who finds joy in preparing meals for neighbors.
🧑🏫 The teacher who inspires curiosity in her students.
🧘 The yoga instructor who helps others reconnect with their bodies and breath.
🛠️ The craftsman who honors tradition through meticulous work.
💼 The entrepreneur who builds a business that solves real problems.
Each of these individuals lives their Ikigai by aligning passion, skill, service, and sustainability.
Ikigai in Coaching: A Transformational Framework
For coaches, Ikigai is more than a concept—it’s a guiding philosophy. It helps clients:
Discover their purpose.
Align their work with their values.
Embrace change as part of growth.
When paired with Ichigo Ichie, coaching becomes not just a process, but a presence. Every session becomes a space for transformation, every insight a once-in-a-lifetime moment.
Conclusion: A Life of Meaning, One Moment at a Time
Ikigai and Ichigo Ichie remind us that a meaningful life is not built in grand gestures, but in small, intentional choices. Your purpose doesn’t have to be loud—it just has to be true. And your most powerful moments are not in the distant future—they’re happening right now.
So pause. Breathe. Ask yourself:
What brings me alive?
What am I here to give?
How can I honor this moment as if it will never come again?
Whether you’re guiding others or walking your own path, let Ikigai be your compass and Ichigo Ichie your rhythm. Together, they offer not just a philosophy—but a way of being.
“Treasure every encounter, for it will never recur.” — Japanese proverb
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
If you have any questions about career coaching, please do not hesitate to contact us. We would be happy to schedule a free consultation call to explain how we can help you!
The summer of 2025 in Germany has been unusually cold and rainy—an apt metaphor for the economic climate. The country is facing its highest unemployment rate in a decade, projected to reach 6.3% by the end of 2025, up from 6.0% in 2024
1. This marks a significant shift for a country that has long been considered one of Europe’s economic anchors. Across the continent, similar trends are emerging: slow growth, cautious consumer spending, and rising uncertainty due to global trade tensions.
Yet, within this challenging environment lies a strategic opportunity—especially for Japanese companies operating in Europe. Known for their stability, long-term employment practices, and collective work culture, Japanese firms may now be uniquely positioned to attract talent that values security and trust over short-term incentives.
The Challenge: Why Japanese Companies Struggle to Hire Locally
Having supported Japanese enterprises in both Thailand and Germany for over 15 years, I’ve observed recurring patterns that make it difficult for these companies to appeal to local professionals in Europe. The core issues include:
Limited Career Advancement: Local employees often find themselves capped at department head level, with few opportunities for upward mobility.
Centralized Decision-Making: Strategic decisions are typically made in Japan, leaving overseas subsidiaries with minimal autonomy.
Uncompetitive Compensation: Salary and benefits packages often lag behind those offered by Western, Chinese, or Korean firms.
Lack of Performance Incentives: Even in sales roles, performance-based bonuses are rare, which can demotivate high-performing individuals.
These factors have created a perception that Japanese companies offer limited growth and flexibility. However, in times of economic uncertainty, the very attributes that once seemed rigid—stability, teamwork, and long-term employment—are being revalued by job seekers.
The Opportunity: Repositioning Japanese Firms as Employers of Choice
Unlike many Western companies that may resort to layoffs based on quarterly performance, Japanese firms emphasize collective success and long-term growth. This approach fosters psychological safety and loyalty among employees—qualities that are increasingly sought after in today’s volatile job market.
In Germany and across Europe, Japanese companies continue to be respected for their quality, integrity, and consistency. This reputation can be a powerful asset if leveraged correctly. Now is the time to rethink hiring strategies and position Japanese firms as attractive, stable employers in a shifting landscape.
Supporting Data:
Germany’s GDP growth is expected to be a modest 0.3% in 2025, with a more optimistic 1.5% forecast for 2026.
Registered unemployment is projected to rise by 161,000 people in 2025, reflecting the broader slowdown.
Real wages in Germany have increased by 0.4% year-over-year, but still remain 0.2% below pre-inflation levels.
Labor market tightness (vacancies per unemployed person) in Germany is 28% below pre-crisis levels, indicating a mismatch between job openings and candidate availability
Five Strategic Hiring Recommendations for Japanese Companies
To turn this moment into a long-term advantage, Japanese companies should consider the following strategic actions:
1. Promote “Stability” and “Trust” in Employer Branding
Highlight the company’s commitment to long-term employment, team collaboration, and ethical business practices. These values resonate strongly during economic downturns.
2. Empower Local Employees and Clarify Career Paths
Offer clear career progression opportunities and empower local teams with decision-making authority. This builds engagement and loyalty.
3. Introduce Performance-Based Compensation Systems
Incentivize excellence by aligning rewards with performance. This is especially critical in roles like sales, where motivation drives results.
4. Consult Professionals for Strategic Hiring
Partner with recruitment experts to:
Define clear job descriptions
Map out career development and training programs
Adjust compensation and benefits to reflect local market conditions
5. Remember: Companies Are Also Being Chosen
Candidates today are selective. During interviews, clearly communicate:
Job responsibilities and expectations
Work style and company culture
Vision and values of the organization
Transparent communication helps prevent post-hire mismatches and builds trust from the outset.
Conclusion: Turning Crisis into Opportunity
The economic downturn in Germany and Europe presents a rare window for Japanese companies to reposition themselves as employers of choice. By embracing transparency, empowering local talent, and modernizing compensation structures, these firms can attract professionals who value stability and long-term growth.
This is not just about filling vacancies—it’s about building resilient, future-ready organizations that thrive in both good times and bad. Japanese companies have the reputation. Now is the time to match it with strategic action.
📩 Need support with hiring in Germany or Europe? For recruitment—especially for local management roles—contact YS Global Search (YSGS) ✉️ Yu Shimokawa: yu@ys-globalsearch.de
💼 For German employee benefits consulting, our partner PROFION GmbH can support you. Feel free to reach out for joint assistance.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
Please do not hesitate to contact us if you have any questions regarding recruitment in Germany/Europe. We will be happy to provide you with the latest market trends and information based on our own recent recruitment experience.
Munich is not just the capital of Bavaria—it’s the beating heart of Germany’s automotive legacy. Nowhere is this more evident than at the BMW Museum, where the brand’s century-long journey unfolds in a stunning spiral of innovation, design, and engineering excellence. From early aircraft engines to futuristic electric prototypes, the museum offers a vivid reminder of how deeply embedded the automotive industry is in Munich’s identity. BMW’s global headquarters, the iconic four-cylinder tower, stands as a symbol of both tradition and transformation—mirroring the very challenges and opportunities facing the automotive job market in 2025.
Job Growth and Shifts in the Automotive Sector
The automotive industry in Germany is experiencing a mixed employment trend. While traditional roles are declining, new opportunities are emerging in tech-driven areas:
– IT jobs in the automotive sector have grown by 25% since 2019 and 85% since 2013.
– Automotive engineering roles—primarily at manufacturers—have increased by 14%, while metalworking jobs in the supplier industry have declined by 16%.
– Overall, the industry has lost 46,000 jobs between 2019 and 2023, but gained 29,000 in emerging areas, such as software development and technical R&D
EV Job Growth and Market Expansion
Germany’s electric vehicle (EV) sector is booming, and Munich is at the heart of this transformation:
– The EV market is projected to generate $55.4 billion in revenue in 2025, with a CAGR of 6.75% through 2029.
– Battery-electric vehicle (BEV) sales are expected to grow by 75% in 2025, reaching 660,000 units.- Plug-in hybrid electric vehicle (PHEV) sales will rise by 8%, totaling 207,000 units.
– Domestic EV production is projected to increase by 24%, with 1.7 million EVs expected to be manufactured in Germany in 2025.
– The transition to electric mobility is expected to create 100,000 new jobs by 2030, particularly in battery cell manufacturing, charging infrastructure, EV software and systems engineering, and supply chain and sustainability roles.
Hybrid Vehicles: A Practical Bridge
Hybrid vehicles are gaining momentum as a practical alternative to full electrification. Munich-based OEMs are investing heavily in hybrid powertrains, balancing sustainability with performance. Recruitment Implication: Engineers with expertise in both combustion and electric systems are in high demand. Battery specialists and emissions analysts are also seeing increased hiring.
Software-Defined Vehicles (SDVs)
SDVs are reshaping the industry, with software now controlling critical vehicle functions. Munich companies are hiring aggressively in embedded systems, AI, and cybersecurity. Recruitment Implication: Software engineers, cloud architects, and OTA update specialists are among the most sought-after profiles.
Autonomous and Connected Mobility
Level 3 automation is rolling out commercially, and Level 4 testing is expanding. Munich’s firms are investing in robotics, computer vision, and V2X communication. Recruitment Implication: Talent in smart traffic systems, sensor fusion, and UX design for connected vehicles is in high demand.
Strategic Gaps and Digital Transformation
Despite innovation, 39% of automotive companies in Germany report being in the early stages of digitalization. Only 18% are optimistic about Germany’s future as an automotive hub. Recruitment Implication: Strategic roles in digital transformation, ESG compliance, and change management are growing. Companies are seeking leaders who can guide them through this transition.
Talent Shortages and International Hiring
Germany’s aging population and skill gaps are intensifying the talent crunch. Around 25% of automotive employees will retire by 2035, creating urgent demand for new talent. Recruitment Implication: International hiring is essential. Munich firms are increasingly recruiting globally, especially in IT, mechatronics, and energy technology. However, cultural fit and language skills remain key.
Challenges in Southern Germany’s Automotive Job Market
Despite its industrial strength, Southern Germany—especially Bavaria—is facing mounting challenges:
– Economic Pressure: The German economy remains in recession, with the automotive sector contributing significantly to the downturn.
– Competitiveness Crisis: The Business Climate Index for the automotive industry fell to-40.7 points in January 2025.
– EV Uncertainty: The abrupt end of EV subsidies and slow infrastructure rollout have dampened consumer confidence and hiring momentum.- Global Competition: German automakers are losing ground to Chinese and American EV manufacturers.- Structural Challenges: High labor costs, rigid management structures, and slow adaptation to digital trends are hindering progress.
– Job Cuts: Major automakers and suppliers are planning mass layoffs, affecting thousands of roles across Southern Germany. Recruitment Implication: The market is volatile. Recruiters must navigate uncertainty, focus on future-proof roles, and support companies in strategic workforce planning.
Employment and Unemployment Trends in Southern Germany
Southern Germany, particularly Bavaria and Baden-Württemberg, has long been a stronghold of industrial employment. However, the automotive sector is now facing significant headwinds:
– Unemployment Rate: Germany’s unemployment rate remains at 6.3% as of June 2025, the highest level since September 2020.
– Unemployed Persons: The number of unemployed has risen to 2.914 million.- Underemployment: Including those in part-time or marginal roles, underemployment affects 3.579 million people, with a rate of 7.5%.- Job Vacancies: Notified vacancies have dropped by 9.8% year-over-year, down to 632,000.
– Employment Levels: There are 34.9 million employees subject to social insurance contributions. Recruitment Implication: Southern Germany’s labour market is under pressure from structural shifts, economic uncertainty, and global competition. Recruiters must focus on reskilling, regional mobility, and tapping into underutilized talent pools.
Conclusion: Navigating a Complex Landscape
Munich’s automotive recruitment market in 2025 is a landscape of contrasts—declining legacy roles and booming tech-driven opportunities. For recruiters, the challenge is to anticipate shifts, embrace international talent, and align hiring strategies with the industry’s evolving needs. But in Southern Germany, resilience and innovation will be key to overcoming the current crisis and shaping a sustainable future.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
Yu Shimokawa
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
Please do not hesitate to contact us if you have any questions regarding recruitment in Germany/Europe. We will be happy to provide you with the latest market trends and information based on our own recent recruitment experience.
The shift to home office work, accelerated by the COVID-19 pandemic, has reshaped the workplace in Germany, offering Japanese companies a powerful tool to enhance flexibility, attract talent, and optimize costs. For Japanese firms operating in Germany’s competitive market—spanning industries like automotive, technology, and manufacturing—the ability to offer home office arrangements is a strategic advantage. However, navigating Germany’s stringent legal framework, cultural expectations, and operational challenges requires careful planning. Missteps can lead to legal penalties, employee dissatisfaction, or reputational damage, all of which can hinder a Japanese company’s success in the European market. This article provides a comprehensive guide for Japanese companies to implement home office policies in Germany, ensuring compliance with regulations while maximizing operational efficiency. We’ll explore the legal framework, the distinction between “home office” and “remote work,” the current state of home office adoption, and practical steps to craft a robust home office policy.
Home Office vs. Remote Work: Understanding the Distinction
Before diving into regulations and strategies, it’s essential to clarify the difference between home office and remote work in the German context, as the terms are often used interchangeably but have distinct implications:
Home Office: Refers to work performed from an employee’s private residence, typically in Germany, under a structured arrangement with the employer. It is governed by specific German regulations, such as the Workplace Ordinance (Arbeitsstättenverordnung), which mandates safe and ergonomic work conditions. Home office is often part of a hybrid model, combining on-site and home-based work.
Remote Work: A broader term encompassing work from any location, including abroad (e.g., “workations” in another country). Remote work involves additional complexities, such as cross-border tax, social security, and immigration laws, as outlined in my previous response on cross-border remote work. We talked about this in our previous blog post.
For Japanese companies, the focus on home office is critical when employees work from their German residences, as this triggers specific legal and operational requirements. Understanding this distinction ensures compliance and informs the design of effective policies.
The Legal Framework for Home Office in Germany
Germany’s robust labor laws set clear guidelines for home office arrangements, which Japanese companies must navigate to avoid penalties. Key regulations may include:
Workplace Ordinance (Arbeitsstättenverordnung): Employers must ensure that home office workspaces meet safety and ergonomic standards. This includes providing or reimbursing equipment like adjustable chairs, desks, or proper lighting. Regular risk assessments of the home workspace are required, though physical inspections are rare—employees typically self-certify compliance with employer guidance.
Working Hours Act (Arbeitszeitgesetz): Home office employees are subject to the same working time rules as on-site workers: a maximum of 8 hours per day (extendable to 10 hours with compensatory rest), 48 hours per week, and mandatory breaks (at least 30 minutes for a 6-hour workday). Employers must monitor compliance to prevent overwork, which can lead to fines if violations are detected.
Employment Contracts: Home office arrangements should be documented in employment contracts or supplementary agreements, specifying details like the frequency of home office days (e.g., 2–3 days per week), equipment provided, and conditions for eligibility (e.g., job suitability). Clear documentation prevents misunderstandings and ensures legal clarity.
Data Protection (GDPR): The EU General Data Protection Regulation (GDPR) applies to home office work, requiring robust security measures for handling sensitive data. Employers must provide tools like VPNs, encrypted devices, and antivirus software to protect company and client information. Non-compliance can result in fines.
Cost Reimbursement: Employers are generally expected to cover reasonable home office expenses, such as computers, monitors, or a portion of internet costs. Tax deductions for home office setups (e.g., up to €600 annually for a dedicated workspace) are available to employees, but employers should clarify cost-sharing in contracts to avoid disputes.
Works Council (Betriebsrat) Involvement: If a works council exists, it must be consulted before implementing a home office policy. The council ensures that policies protect employee rights, such as preventing overwork or ensuring equitable access to home office opportunities.
The Current State of Home Office in Germany (2025)
The adoption of home office work in Germany has surged since the pandemic, with lasting impacts on the labor market:
Widespread Adoption: Approximately 40% of German companies have integrated home office into their operations, with hybrid models (2–3 days per week at home) being the norm, particularly in tech, consulting, and finance sectors. Japanese companies in these industries face pressure to offer similar arrangements to compete for talent.
Employee Expectations: German employees highly value home office flexibility, with surveys indicating that 60–70% prefer hybrid work. Companies that fail to offer home office options risk losing talent to competitors, a critical concern for Japanese firms building a foothold in Germany.
Legislative Trends: While a proposed Homeoffice-Gesetz (Home Office Law) in 2021 did not mandate a right to home office, the German government continues to promote flexible work through guidelines. Voluntary agreements between employers and employees are the standard, but works councils often advocate for formalized policies.
Cultural Nuances: Germany’s strong emphasis on work-life balance shapes home office expectations. Employees prioritize clear boundaries, avoiding work-related communication outside business hours (e.g., no emails after 6 PM). Japanese companies, accustomed to longer working hours, must adapt to these cultural norms to maintain employee morale.
Crafting a Robust Home Office Policy: A Step-by-Step Guide
A well-crafted home office policy is essential for Japanese companies to ensure compliance, enhance productivity, and meet employee expectations. Here’s a practical framework to develop and implement an effective policy:
Define Eligibility and Scope:
Specify which roles are eligible for home office based on job requirements (e.g., office-based roles like HR or IT vs. production line roles).
Set clear parameters, such as 2–3 home office days per week, to balance flexibility and collaboration.
Address Legal and Safety Requirements:
Ensure compliance with the Arbeitsstättenverordnung by providing ergonomic equipment or reimbursing costs (e.g., €500–€1,000 per employee for setups).
Require employees to complete a checklist confirming their home workspace meets safety standards.
Incorporate GDPR-Compliant Data Security:
Mandate the use of company-provided devices, VPNs, and encrypted communication tools.
Train employees on GDPR requirements and conduct regular audits to ensure compliance.
Clarify Cost-Sharing Arrangements:
Outline which expenses the company will cover (e.g., laptops, monitors, partial internet costs) and which are employee responsibilities.
Include tax-deductible options, such as the €600 home office allowance, in employee communications.
(Maybe) Monitor Working Hours:
(Maybe) Implement time-tracking tools to ensure compliance with the Arbeitszeitgesetz and prevent overwork. A lot of companies have completely given up on monitoring though and solely operate on trust basis. If this is the right cultural fit for your company, then this might also be a good alternative.
Train managers to respect work-life boundaries, avoiding after-hours communication.
Engage the Works Council:
Consult the Betriebsrat early to align the policy with employee rights and ensure equitable access across job types.
Address concerns about fairness, especially for roles ineligible for home office (e.g., factory workers).
Communicate and Train:
Share the policy with employees through training sessions, emphasizing expectations, benefits, and compliance requirements.
Encourage feedback to refine the policy and address cultural differences between Japanese and German workplace norms.
Regularly Review and Update:
Conduct annual reviews to adapt the policy to evolving regulations, employee needs, and business goals.
Monitor legislative changes, such as potential updates to home office rights, to stay proactive.
Sample Policy Excerpt:
“Employees in eligible roles may work from home up to 3 days per week, subject to manager approval. The company provides a laptop, monitor, and €20 monthly internet subsidy. Employees must use a VPN for all work-related activities and complete a workspace safety checklist. Working hours must comply with the Arbeitszeitgesetz, with mandatory breaks recorded via the company’s time-tracking system. The works council has approved this policy, effective January 2025.”
Operational Benefits of a Home Office Policy
A well-designed home office policy delivers tangible benefits for Japanese companies in Germany:
Talent Attraction and Retention: Offering hybrid work aligns with German employee expectations, helping Japanese firms compete for skilled professionals in sectors like IT and engineering.
Cost Savings: Reducing office space requirements and commuting subsidies lowers operational costs, critical for Japanese startups or SMEs entering the German market.
Productivity and Morale: Flexible arrangements boost employee satisfaction, reducing turnover and enhancing performance.
Compliance and Risk Mitigation: A clear policy minimizes legal risks, such as fines for non-compliance with labor or data protection laws.
Cultural and Practical Considerations for Japanese Companies
Japanese companies must bridge cultural gaps to implement home office effectively in Germany:
Work-Life Balance: German employees value strict boundaries between work and personal time. Avoid expecting after-hours communication, a common practice in Japan but frowned upon in Germany.
Fairness Across Roles: Address disparities between roles eligible for home office (e.g., office staff) and those requiring on-site presence (e.g., factory workers). Offer alternative benefits, like flexible shifts, to maintain fairness.
Collaboration with Works Councils: Engage proactively with the Betriebsrat to build trust and ensure policies reflect employee needs, a key aspect of German workplace culture.
Why Act Now?
As of 2025, German authorities are increasing scrutiny of home office compliance, particularly regarding workplace safety, working hours, and data protection. For Japanese companies, a proactive approach to home office policies is essential to avoid penalties, retain talent, and align with Germany’s evolving work culture. Clear agreements and proactive compliance are far more cost-effective than addressing violations after they happened.
Conclusion: Building a Future-Ready Home Office Strategy
Home office work offers Japanese companies in Germany a strategic opportunity to enhance flexibility, attract talent, and optimize operations. By understanding the legal framework, distinguishing home office from remote work, and implementing a robust policy, you can navigate Germany’s regulatory landscape with confidence. Engage local legal and HR experts to tailor your policy, ensuring compliance with the Arbeitsstättenverordnung, Arbeitszeitgesetz, and GDPR while addressing cultural nuances. A well-crafted home office policy is not just a compliance tool—it’s a competitive edge for your business in Germany.
Roman Koudous is a seasoned attorney with extensive experience in international business law. Based in Berlin and Tokyo, he supports Japanese companies across various legal matters including labor law, corporate formation, contract negotiation, and M&A.; His firm provides comprehensive legal support tailored to industries such as tech, pharmaceuticals, fashion, and automotive.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
Yu Shimokawa
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
Please do not hesitate to contact us if you have any questions regarding recruitment in Germany/Europe. We will be happy to provide you with the latest market trends and information based on our own recent recruitment experience.
Thailand BOI (Board of Investment): The Strategic Destination for German Businesses in a Changing Global Landscape
On June 27, 2025, I attended the event “Thailand: The Strategic Destination for German Businesses in a Changing Global Landscape” at the Wirtschaftsclub in Düsseldorf. The event brought together key stakeholders from government, industry, and trade to discuss opportunities, challenges, and best practices for German businesses looking to expand or invest in Thailand. Below is a summary of the main insights, drawn from the presentations and discussions, to help German businesses understand Thailand’s current economic landscape and strategic potential.
Thailand’s Economic Landscape
Strong Regional Player in ASEAN
Thailand accounts for 13% of ASEAN’s GDP, making it one of the region’s economic powerhouses alongside Indonesia and Singapore.
The country’s per-capita GDP in 2024 is around $7,500, placing it in the upper-middle income bracket within Southeast Asia.
Industrial Strengths
The industrial sector is a major driver, contributing 25% of GDP, with Bangkok and the Eastern Economic Corridor (EEC) generating 60% of economic output1.
Over 600 German companies operate in Thailand, spanning sectors such as automotive, chemicals, electronics, and food processing. Major names include Allianz, Bayer, Siemens, BMW, Mercedes, and BASF.
Thailand’s Key Target Sectors for German Companies
Sector
Highlights & Opportunities
Food & Beverage
Largest exporter in Southeast Asia; strong government support for smart farming and food innovation1.
Chemical Industry
Largest petrochemical capacity in the region; incentives for bioplastics and pharmaceuticals1.
Electronics
Ambition to be a “Smart Electronic Hub”; tax incentives for FDI, especially in semiconductors1.
Automotive
Leading manufacturer in Southeast Asia; focus on electric vehicles with 8-year tax exemptions1.
Opportunities and Incentives of The Thailand Board of Investment (BOI)
Investment Incentives
The Thailand Board of Investment (BOI) offers a range of incentives, including tax exemptions (up to 8 years for EVs), support for R&D, and streamlined business procedures.
Special focus is placed on high-tech industries, green technologies, and value-added manufacturing.
Trade Relations
Germany is a key trading partner. Thailand offers competitive advantages for sourcing, including a skilled workforce, robust supply chains, and government support for international business partnerships.
Challenges to Consider in Thailand
Structural Issues: Thailand faces challenges in climbing the value chain, with a need for more skilled labor and higher English proficiency. The country also has a shrinking and aging population, which is prompting automation initiatives1.
Economic Growth: Projected growth rates for 2025–2030 are modest (1.8%–2.5%), the lowest in ASEAN, highlighting the need for innovation and diversification1.
Debt Levels: High household and public debt (household debt at 90% of GDP) may constrain domestic consumption and investment.
External Risks: High exposure to US tariffs, especially in electronics, and increasing competition from China and other emerging markets.
Best Practices for German Businesses in Thailand
Leverage “Made in Germany”: German technology and quality are highly regarded, especially in machinery, automotive parts, and precision tools.
Focus on Medium Technologies: There is strong demand for technologies that match the current development level of Thai industries.
Explore Incentives: Take advantage of BOI’s incentives, especially in targeted sectors like EVs, smart electronics, and green industries.
Build Local Partnerships: Collaboration with Thai firms and institutions can help navigate regulatory environments and tap into local expertise.
Conclusion
Thailand remains a strategic destination for German businesses seeking to expand in Southeast Asia. Despite demographic and structural challenges, the country’s robust industrial base, government incentives, and strong trade relations with Germany offer significant opportunities. German companies that align with Thailand’s development goals—particularly in high-tech, sustainable, and value-added sectors—are well positioned for success.
YS Global Search was founded in February 2024 in Duisburg, Germany. Based on our vision, mission and values, we provide the best talent acquisition experience to our clients and the best career consulting experience to our candidates. We specialize in headhunting and executive search for local management positions in Europe, especially Germany. We are not just a recruitment company that delivers a pool of candidates to our clients and a job to our candidates. We promise to be a business partner to our clients, enhancing and strengthening their organization through the introduction of experienced and professional talent. We also promise to be a lifelong career development partner to our candidates, supporting their growth and satisfaction throughout their career milestones.
Yu Shimokawa
International Executive Recruitment Specialist for local management placements in Germany
15 years of experience as executive search, recruitment, and headhunting consultants in
Tokyo, Japan for 1 year
Bangkok, Thailand for 10 Years
Düsseldorf, Germany for 4+ Years
Currently based in Duisburg, Germany
Please do not hesitate to contact us if you have any questions regarding recruitment in Germany/Europe. We will be happy to provide you with the latest market trends and information based on our own recent recruitment experience.
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